Frequently Asked Questions
Why hire a professional Google Ads management service?
Many campaigns fail due to broad targeting, poor ad copy, irrelevant landing pages or unrealistic budgets. Experienced managers reduce wasted spend by using negative keywords, refining match types and improving Quality Score.
Running Google Ads yourself is possible but comes with a learning tax; a good ads manager shortens the path to profitability and avoids rookie mistakes.
Outsourcing gives you access to a specialist who can handle scaling campaigns to new regions or product lines and offer industry‑specific knowledge.
What services are included in the monthly management?
Account setup, establishing or auditing your Google Ads account, connecting it with any necessary analytics and setting up conversion tracking if not already optimized.
keyword research and campaign creation, identifying keywords that align with your business goals and advising on geographic targeting and ad copy.
Weekly optimizations, adjusting bids, adding negative keywords, testing ad variations and managing Quality Scores. Successful campaigns require weeks or months of testing and refinement.
Reporting, regular reports that break down results by campaign, geography and keywords and making data‑driven recommendations.
How much should I budget for Google Ads?
this can vary based on your industry and competition. however, general recommendations are at least $1,000/month in order to see success with google ads and allow the campaigns enough budget to get through learning periods effectively.
How quickly can I see results?
initial data starts flowing within a few days of launching a campaign, providing a foundation for optimization. However, achieving reliable, profitable performance usually takes several weeks or even months of testing and fine‑tuning bids, ad copy and targeting. View Google Ads as an investment rather than an instant solution.
Is Google Ads worth it for small businesses?
When done properly, yes. Google Ads can deliver high ROI if you have a competitive offer, a converting website and patience to test, but unrealistic expectations or tiny budgets lead to disappointment. Ads are an investment, not a scratch‑card.
How do Google Ads and SEO differ?
Google Ads provide instant visibility by placing your ads in front of users when they search for your keywords, and you pay per click. Search engine optimization (SEO) builds organic rankings over time and doesn’t require payment for clicks. A balanced marketing strategy typically uses both. ads capture immediate demand and SEO offers long‑term, compounding traffic.
Contact jake
yes, my name is jake. and yes, i do ads.
if you want to chat about your current google ads account, a new account, or just shoot the breeze….fill out a contact form and i’ll get a reply as soon as i can. (which is usually pretty fast…)